Monday, May 28, 2007

The Alternative Consumer


The Alternative Consumer reflects the needs of the next wave of smart consumers … savvy, style conscious shoppers who base their buying decisions on a set of criteria that goes well beyond just price and convenience. Before buying, we also consider a company’s core values, and the impact our purchases have on both the environment and our health.

We present cutting-edge design, progressive initiatives and wise alternatives that stimulate a positive impact on the environment — one purchase at a time — is essential reading for busy folks looking to cultivate a greener, more sustainable lifestyle.